Although both may seem similar when related to face book, they are actually very different. Knowing the difference can help you as a business distinguish whether or not your actually being seen, noticed and product/service used. When people talk about Facebook reaching posts they are referring to who has seen your post. Who has seen your product and/or service. Its a way of saying whose seen you, or whose seen what your selling and promotion. Its important to know this because then you'll know how successfully your reaching peoples news feed. You need a fan base before building lasting relationships with potential customers.
When your talking about engagement, Your referring to more then just are people seeing or noticing your product. Its referring to things such as clicks, likes, shares, views and comments. It means basically how many people are doing something more then just looking or noticing. This is important because if people are clicking, linking, liking then chances are some of those people are purchasing, downloading or using your product. If there's more engagement then this also means more people are likely to see your product, service or business which means more credibility for you in the long run.
I think you make an important point about how increased engagment means increased reach. I think we have all seen "So and so "liked" A Random Company" in our newsfeeds.
ReplyDeleteI agree credibility is crucial in establishing your brand and building your customer base!
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